I think that this reading really sums up everything we have learnt so far. Since chapter 1 (or my first blog entry), we have learnt the steps necessary in implementing a PR plan which is smooth and successful. Things like media relations and ethics were also mentioned to broaden the issues that must be looked at with the formation of the plan.
Just laying the PR diagram here for reference:
Set objectives --> Plan --> Implement --> Evaluate
This is a very simple and workable plan. But in reality, there will always be last minute issues and problems that surface. I think that is what makes PR challenging. One thing very important in all of this is remembering that plans do not always run smoothly and evaluating and changing our objectives is something we must always be prepared to do.
Having said that, the most important thing a PR practitioner must remember is research. This has been mentioned over and over again and I will just repeat it once more.
Without research, problems occur. By researching, PR practitioners can foresee such problems and have back up plans. Research also allows them to gain the most out of their events or activities the PR company organized.
It is true that things can still go wrong no matter how much research is done. The best thing we can do is to be on our toes.
We as PR practitioners must always strive to be in control of our campaigns.
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There is a thing that never change, what is it?
ReplyDeleteThe answer is -- change.
Indeed, research should be done, but don't spend too much time on it. If you think you have obtained some useful information, then you can start working on other stuff. Since things change, research cannot cope up with the speed of changing, can it?
You have made a point that there will always be last minute issues and problems that surface, and this is really the challenge for PR people, creativity and your thinking speed are crucial here.
I love what you said about change and you are right. Things constantly change and we must always be ready to handle it.
ReplyDeleteResearch can only take us so far. (and that is pretty far)
I think it is our minds and imagination that must keep up with change